What Are College Athletes Wearing? Sports Apparel and the Southeastern Conference

Are you teaching a unit on market structure, market power, or oligopoly? Explore the concepts with this activity on the relationship between the SEC football and sports apparel markets.

Lesson component

Time Required

  • Quick Pick: Steps 1 through 2 (5 minutes)
  • Power Up: Steps 1 through 5 (15 minutes)
  • Deep Dive: Steps 1 through 9 (25 minutes)