Lessons

What Are College Athletes Wearing? Sports Apparel and the Southeastern Conference

Are you teaching a unit on market structure, market power, or oligopoly? Explore the concepts with this activity on the relationship between the SEC football and sports apparel markets.

Lesson component

• Lesson procedures

Time Required

• Quick Pick: Steps 1 through 2 (5 minutes)
• Power Up: Steps 1 through 5 (15 minutes)
• Deep Dive: Steps 1 through 9 (25 minutes)